Category: Technology Topics

The goal of any marketing strategy is to drive sales. However, it’s difficult to measure the impact of your marketing efforts if you don’t know where your leads are coming from. Marketing attribution models help marketers connect the dots between their marketing channels and campaign activities. This helps them determine

The COVID-19 pandemic resulted in an exponential increase in call volumes across countries and businesses, especially those providing medical and travel-related information. It also forced contact center agents to embrace the work-from-home model.   Navigating the crisis became challenging for contact centers back then due to the lack of adoption of

The innovative shores that organizations are navigating amidst the constant evolution of cyber threats in a digital environment. APT: Automating Penetration Testing for unyielding security has risen as an essential ally in viewing the issues, identifying their causes, and remedying the situation, rather than waiting for it to occur and

As remote and hybrid work models dominate, it’s ever-important to have the best tools to streamline workflow, enhance communication, and increase productivity in the digital age. No company today can define success without investing in software that breaks down the silos, fosters a connected work environment, and facilitates project management.